It seems that the millennial generation was the real power dominating the consumption a second ago, while next second generation Z has made a glamorous debut on the stage, gradually taking the place of the predecessor and attracting attention of global brands and online media. According to the recent release of White Paper on Consumer Power of Generation Z, China holds the largest group of Generation Z, totaling 149 million, and by 2020, Generation Z is promised to account for 40% of the overall consumer power. To deliver on the demands of Generation Z users, the main driving force for future consumption of the brand, and to precisely reach young market, Nongfu Spring is working hard on market layout to make product extension and breakthroughs in category.

On April 1, 2021, Nongfu Spring unveiled a new product range, Soda Sparkling Water featuring entertaining package style, which is designed to deliver a delightful soda sparkling water drinking experience to consumers. Nonfu Spring spent two years to work out the formula for the new launch and designed the product slogan as "soda with bubble makes your day refreshing and sparkling". Different from other common sparkling water products on the market, Soda Sparkling Water features zero sugar, zero calorie, and zero fat and is potassium sorbate free, thanks to its technical advantages of the aseptic production line. At the moment, the new launch comes in three flavors, including peach flavor, orange flavor, and mojito cocktail flavor. No matter you want to take a break from a busy life, have something refreshing after a greasy meal or heavy exercise, or hold a home party all night to set the mood, you can always find an echo with the three flavors and experience the “long-awaited summer day”.

As a new category, Soda Drink is popularized rapidly in Europe and the United States, while the Chinese market still has lots of untapped potential. At the moment, there are more than twenty to thirty soda drink products on the market. Nongfu Spring makes a premium and healthy soda water range with genuine materials, which breaks generation z users' misperception that soda drink is something cheap, and at the same time makes its first foray into a new category. Currently the market base for soda drink is still not big enough. It is expected that Nongfu Spring’s entrance on the soda drink space helps to convey right product message to generation Z consumers and occupy their mentalities.